Lori Greiner

Lori Greiner

Shark Tank Biography

Lori Greiner started with one idea and turned it into a multi-million dollar international brand. She is regarded as one of the most prolific inventors of retail products, having created over 500 products, and currently holds over 120 U.S. and international patents. A well-known celebrity personality on QVC-TV, Greiner has hosted her own show, Clever & Unique Creations by Lori Greiner, for 18 years.

Lori can tell instantly if a product is a "hero or a zero," and this is clearly shown through her many thriving investments and a 90% success rate on her new items launched. She's also well known for her impeccable negotiating skills and her uncanny ability to know and identify emerging brands and invest in them. Lori is proud that several of her investments are some of the most successful stories on Shark Tank to date. Lori loves the relationships she has created with her Shark Tank entrepreneurs, likening them to one big family.

Greiner's cleverly designed products cover a large range, as she is constantly adding new items. From must-have organizers for the home to kitchen tools, travel bags and clever solutions for everyday problems, Lori's products are enjoyed by men and women alike. She is known for creating some of the most popular jewelry and cosmetic organizers of all time. Her inspiration comes from her passion to bring happiness to people by making their everyday lives easier. Her products are sold on QVC and in retailers across the U.S. and in Europe.

Greiner's accomplishments come from her sharp instincts and strong business sense. She oversees the legal and patent processes, and has driven her business to the success it has achieved. An expert on patenting, she is hands-on in all facets of taking a product from concept to creation and to market within months in lightning speed. She has also helped many budding entrepreneurs turn their ideas into hit products. At the heart of Lori's own success is a combination of talent, hard work and perseverance, as well as sincere, energetic on-air appeal.

A great believer that, if you are lucky enough to be successful, you have a responsibility to give back, Greiner's most gratifying moments come when she is able to help budding entrepreneurs achieve the same success she feels lucky enough to have enjoyed. She also believes that what matters most in life is who a person is and what is in their soul. She and her company annually donate a substantial amount of their profits to a variety of charities. Her all-American success story is refreshing in today's challenging economy. Her inventions address the everyday needs of a wide-range of people, and her affordable pricing makes her products accessible, allowing her to spread her enthusiasm for problem-solving to millions.

Lori, in her effort to "pay it forward," wrote her first book, Invent It, Sell It, Bank It (Random House, 2014), which is a National Best Seller, named one of the top 10 business books by Amazon.com, and also made Wall Street Journal's top business books of 2014. Invent It, Sell It, Bank It, is a hands-on, nuts and bolt guide to getting a product off the ground and making it a success. Lori takes you step-by-step on how to turn an idea into a million-dollar reality. Another part of the book's tremendous popularity are the personal stories Lori shares about her journey.

In addition, Lori is a much sought after speaker for high-profile companies such as Chase, IBM, PayPal, American Heart Association and several others, inspiring others to achieve their goals and dreams as she has and offers in her book and on stage the recipe to achieve great success. This also adds to Lori's philosophy of helping others and sharing her experience to benefit others-all in an entertaining way.

Greiner's products are regularly featured in top magazines like O, The Oprah Magazine, InStyle, Woman's Day and Family Circle. She has also been profiled in Financial Times, Forbes, Success, Entrepreneur and has appeared on The View, Bloomberg, CNN and many others. Her Initial Silver Safekeeper was chosen as one of Oprah's favorite things.

Follow Greiner on Facebook @Lori.Greiner1, Twitter @LoriGreiner, Instagram @LoriGreinerShark and on her own website www.lorigreiner.com

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Shark Comparison

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Lori is, perhaps, one of the most surprising sharks once the numbers are crunched. Though her deals are always smaller than Mark Cuban's, she often rivals him in sheer numbers, going so far as to actually beat him in the total number of deals made in seasons Seven and Eight. In fact, in Season Eight, she even outspent Mark by a cool $30,000.

Unsurprisingly, her biggest deals are in the Home category that include companies such as Scrub Daddy and Squatty Potty, encompassing almost a third of her investment total though the number deals are fewer than a quarter. Also unsurprising is her interest in the Utility category and companies like The Paint Brush Cover and Instafire, products that are no doubt easy for her to place and sell on QVC.

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This page was last edited on 8 April 2020, at 15:31.