Lugbug is a company from Gilbert, AZ, that makes handles for baby seats and carriers so that they can be carried in a way people are meant to carry things.
The demonstration involved Robert's wife bringing out two child carriers with his newborn twins inside. The entrepreneur attached a Lugbug to each handle and demonstrated how to twist the handle into a comfortable position. Robert's wife reported that it did feel more comfortable despite adding 12.6 ounces of additional weight to the carriers.
Between 2016 and 2018, the company has grossed $283,000 in lifetime sales including $198,000 in the previous year. The product costs $4.31 per item to manufacture and $5.92 total in landed costs. Its retail price is $39.99. The entrepreneur claims that both Target and Walmart are interested in trying the product in their online store.
The entrepreneur claims that he has invested $750,000 of his own money into the company for securing patents, tooling for manufacturing, and product development.
Despite his own children being used for the demonstration, Robert said that he would not buy the product because the method he uses to carry children in their baskets is more comfortable and can be maintained for longer periods of time. Essentially, he loops his arm through the plastic handle, resting it in the crook of his arm and counter balancing it against his hip. He claims that this can be done longer than a hand grip (and it correct). Because he doesn't invest in companies whose products he wouldn't buy, Robert dropped out.
The rest of the sharks soon followed, generally put off by the sheer amount of money put into the company and the relatively light sales that have been realized. The entrepreneur left the tank without a deal.
This deal aired on Episode 10.02.