Lifebelt is a technology company from Las Vegas, NV, that is peddling a device that will make cars even safer: a box that will prevent the car from starting unless the seatbelts are being worn.
How, precisely, this box can tell if someone is sitting in a given seat on top of whether the belt is being worn isn't super well explained.
The Lifebelt box needs to be wired into a car after market but the entrepreneur promises that it's simple enough that an average person could install it. And, of course, it's patented.
Suffice it to say, all of the lives that this product could potentially save isn't enough to hook a shark and make a deal and Lifebelt eventually goes home without a partner.