The Mad Optimist
We're still working up our take on this deal. (Sometimes it takes us a little bit.) However, you might find our quick take interesting in the meantime. Check back when we've updated this deal to see all of our thoughts.
What would you pay for a bar of soap? The entrepreneurs behind The Mad Optimist believe that if you had more money you would pay more so that poorer people could pay less. Based on everything we know about American society, it doesn't exactly seem likely but... this company is called The Mad Optimist, so maybe that should tell us something.
As first, it seemed like the entrepreneurs were attempting to pitch the company as some kind of tech play (and you know how your Stats Shark loves those) but, in the end, they really seemed to settle into the health/beauty category nicely with a custom component on through their website.