Proven is a company that claims to use "artificial intelligence" or AI to determine people's skin type in order to formulate a special line of skin care products for them.
Now, you may not know this by looking at Stats For Sharks, but your Stats Shark actually knows a thing or two about AI and if this company uses AI then he'll be a monkey's uncle. The questions that were demonstrated to "determine skin type" resembled nothing so intelligent as an internet personality test.
And while the entrepreneur kept referring to their "skin genome project", something that sounded... well... gene based (and that had perked up the ears of guest shark Anne Wojcicki), it turns out to be nothing more than an analysis of online reviews and 4,000 clinical research papers.
Needless to say, Proven left the tank without a deal.
This deal is being collated and will soon be posted. Check back shortly to see the details on this company and the pitch it made on Shark Tank.