Just The Cheese
We're still working up our take on this deal. (Sometimes it takes us a little bit.) However, you might find our quick take interesting in the meantime. Check back when we've updated this deal to see all of our thoughts.
Just The Cheese is a snack food company from Madison, WI, who's founder came from a family of cheese & dairy farmers. Using a baking technique, he found a way to make his all-cheese snack taste like the over-cooked bits on a grilled cheese sandwich so much.
Unfortunately, coming into the tank with a value of $10,000,000 and offering just 5% equity was always going to be a problem. And the entrepreneur could have had a deal with Mark but they were too far apart in their valuations and the entrepreneur actually declined an offer on the table.