Throx is one of those iconic Shark Tank companies because the entrepreneur from San Francisco, CA, is just kind of a weirdo, and because the idea is so simple and dumb as to almost be clever.
Throx is called Throx because every package of Throx socks comes in sets of three. Three socks. Three sox. Throx... get it?
The slogan for the company is "Throx beats the competition by a foot!" Because, of course....
The idea is that if one were to lose a sock, there's a spare in the drawer. But what's more astonishing is that Thox had managed to make $38,000 in sales thus far in the year in which this deal was filmed. Who knew?
There's not a lot else to say about Throx except that several sharks and media commentators hold it to be one of the worst deals ever to be pitched on Shark Tank.