No Deal

The Dough Bar

The Dough Bar is a product and a company from Vallejo, CA, created by a couple who bounded over working out but also wanted a healthy version of the donut. The Dough Bar is baked and not fried. It is low in fat and sugar but high in protein.

The Dough Bar can be stored in the refrigerator (in which they can stay fresh for up to four to five days) or freezer and then heated in a microwave. Two of the flavors featured are "Apple Pie" and "Cookie". They are packaged and shipped plain with an optional glaze included.

Each Dough Bar ranges between 150 and 200 calories based on the flavor.

The average price for the Dough Bar is $15.50 per box plus between $5.99 and $8.99 for shipping direct to the consumer through their site. Each box costs approximately $7.30 to manufacture with a co-packer.

In the two year lifetime of the business, the Dough Bar has made $1,200,000 in gross sales. The entrepreneurs project reaching $1,000,000 in gross sales by the end of the year and $4,000,000 the year after.

However, the entrepreneurs stated that they have a 31% return rate, meaning almost a third of all orders is returned.

The entrepreneurs are looking for additional capital to expand their product line into protein-rich, gluten-free rice crispy treats.

This deal aired on Episode 9.20.

Making A Deal

Barbara saw something in these entrepreneurs and their business and made them an offer, asking for 20% rather than the 15% equity already being offered. This only represented a bite of $500,000 from the original $2,000,000 valuation and the entrepreneurs accepted, bringing her on as an investor.

Scroll chart to see it all!

Scroll chart to see it all!

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This page was last edited on 16 February 2020, at 17:09.