We're still working up our take on this deal. (Sometimes it takes us a little bit.) However, you might find our quick take interesting in the meantime. Check back when we've updated this deal to see all of our thoughts.
At the risk of paraphrasing someone who people seem to think shouldn't be quoted any more, "The world is great now and everyone's afraid."
In a world where we have never had so few homefires, these firefighters have decided to play on people's panic that they might be caught upstairs in one and not be able to escape in order to sell their product, a rope lader that hides in the windowsill.