At the risk of paraphrasing someone who people seem to think shouldn't be quoted any more, "The world is great now and everyone's afraid."
In a world where we have never had so few homefires, these firefighters have decided to play on people's panic that they might be caught upstairs in one and not be able to escape in order to sell their product, a rope lader that hides in the windowsill.
Your Stats Shark is never a fan of products that play on people's fears (see his response to Haven as an example), so he wasn't exactly bummed to see this company not get a deal. This deal is being collated and will soon be posted. Check back shortly to see the details on this company and the pitch it made on Shark Tank.