No Deal

Jackson’s Honest

Jackson’s Honest is a company from Crested Butte, CO, founded by a husband and wife couple that were inspired by their son’s health issues to create a healthy set of snack foods.

The company manufactures chips and other snack foods that utilize coconut oil rather than peanut or canola oil. Their primary product and best seller is a line of snack chips chips.

Before starting Jackson's Honest, neither founder had a background in food.

Jackson's Honest grossed $10,100,000 in sales in the previous year, representing substantial growth from the $5,400,000 in gross revenue the year before. In their first year of business, the company grossed $1,400,000. Despite this growth, the company is not yet profitable and lost $1,700,000 the previous year. The founders predict reaching profitability in the next year with gross revenues projected to be between $13-14,000,000.

The single biggest customer is Whole Foods, representing almost 13% of total sales.

Jackson's Honest has previously raised $3,000,000 in a friends and family round. However, the founders still retain 66% of the equity in the company.

This deal aired on Episode 9.02.

Making A Deal

Jackson's Honest made a straight equity deal with Rohan for 15% of equity instead of the 5% the founders offered originally. This represents a bite of $16,666,666 from the original valuation of $25,000,000 but, presumably in the founder's minds, this represents a temporary dip as his value will increase the overall worth of the business.

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This page was last edited on 3 December 2018, at 12:34.