Fidgetland is company from Calabasas, CA, that makes small fidget toys to burn a person's excess energy, keep the mind focused, and that won't bother people around them.
Fidgetland features a product lineup of 8 different models ranging in price between $8-15. "There's no wrong way to play with it!" The cost per unit ranges between $1.35-2.69. 85% of sales are made through the website or Amazon with traffic mostly coming through the keyword "fidget." All other sales have been through word of mouth.
In the ten years since starting the business, the company has sold 50,000 units equal to $500,000 in gross sales. By the end of the year, the founder predicts another $500,000 in revenue with $175,000 net profit.
Prior to starting Fidgetland, the founder worked in entertainment industry for twenty years.
This deal aired on Episode 9.03.
Making A Deal
Fidgetland made a deal with Barbara for double the amount of offered equity, 20%. This effectively cut the value of the company in half, representing a bite of $250,000 from the value that the entrepreneur walked in with.
In Episode 9.23, Fidgetland received a quick update that stated that the company had made $580,000 in sales since their appearance in the tank.