Stress Free Kids
Stress Free Kids is a company from Marietta, GA, that wants to help children manage stress through a series of books and compact disks.[1]
These books and CDs are supposed to incorporate a stress management program kids can learn from. The books come from works that the entrepreneur previously wrote.
Stress Free Kids moved 30,000 units in the year before resulting in $180,000 in sales. None of the books are published through a traditional publisher because the entrepreneur has sold more on her own. Amazon has helped sell these books and is, in fact, the largest seller.
The entrepreneur invested $200,000 of their own.
This was enough to encourage Barbara to invest in the company but not enough for her to not ask for a very sharky amount of equity. With just $180,000 in sales, perhaps $1,250,000 was too much value to put on the company but after Barbara's bite of $750,000, the company was worth just $500,000.
Here's hoping it worked!
Updates
In a very short update in Episode 1.11, viewers were told that Stress Free Kids is, by then, selling nationwide in Borders Books.
Notes
- ↑ Similar to Classroom Jams, this is 2009 and Compact Disks are still a thing.